Project Role

Concept Development, Interaction and Visual Design

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User Need

What if there were a game that was fun but not mindless or wasteful of time? Collaborator Nathan Wilkinson and I drew on our own enjoyment browsing Wikipedia articles finding factual links from one topic to another. Soon it became a competition, a game, to see who could get from here to there in the fewest possible steps.

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Additional Project Goals

• Prevent churn by giving users immediate success via a guided walkthrough of the game.

• Infuse a bit of “magic,” providing users hints on their next best move.

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Results

• Next-best-move technology helps users without prior knowledge of their needs.

• Gained notoriety and use without concerted marketing.

• More than 2,000 users have logged more than 10,000 sessions averaging six minutes.

• Achieved Five Star rating in the App Store.